Aaker, David A. <br/><br/>
Strategic market management. 
David A. Aaker, Damien McLoughlin 
 - 7th ed. 
 - West Sussex, UK:  John Wiley & Sons Ltd  2010. 
 - xiii, 354 p. 
<br/><br/><label>ISBN: </label>0470689752 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making.
<br/><br/><label>LC Class. No.: </label>HF5415.135  / .A25 2010