Palmer, Adrian. <br/><br/>
Principles of services marketing / 
Adrian Palmer. 
 - 7th  ed. 
 - London :  McGraw-Hill,  2014. 
 - xviii, 495 p. 
<br/><br/><label>ISBN: </label>007715232345 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Service industries--Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .P35 2014 c. 1