Kim, W. Chan <br/><br/>
Blue Ocean Strategy   How to Create Uncontested Market Space and Make the Competition Irrelevant  
W. Chan Kim 
 - Boston  HBS Press  2005 
 - xi, 240p. 
<br/><br/><label>ISBN: </label>1591396190 
<br/><br/><label>LC Class. No.: </label>HF5415.153  / .K56