TY  - BOOK
AU  - Kim, W. Chan
AU  - Renee Mauborgne
TI  - Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant 
SN  - 1591396190
AV  - HF5415.153 .K56 
PY  - 2005///
CY  - Boston
PB  - HBS Press
ER  -