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  <titleInfo>
    <title>Pharmaceutical marketing</title>
    <subTitle>principles, environment and practice</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Kolassa, E. M. Mick</namePart>
  </name>
  <name type="personal">
    <namePart>Perkins, Greg</namePart>
  </name>
  <name type="personal">
    <namePart/>
    <namePart type="termsOfAddress">Siecker, Bruce</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">xxu</placeTerm>
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    <place>
      <placeTerm type="text">New York</placeTerm>
    </place>
    <publisher>Informa healthcare</publisher>
    <dateIssued>2002</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xvi, 371p.</extent>
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  <note type="statement of responsibility">Simth, Mickey C. [et ...al.].</note>
  <subject>
    <topic>Drugs</topic>
    <topic>marketing</topic>
  </subject>
  <subject>
    <topic>Pharmaceutical industry</topic>
  </subject>
  <classification authority="lcc">HD9665.5 .P43 2002 c.1</classification>
  <identifier type="isbn">0789015839</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">210614</recordCreationDate>
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