Kotler, Philip. <br/><br/>
Marketing management / 
Philip Kotler 
 - 15th ed. 
 - Boston  Pearson   2016 
 - 1 vol (various paging) 
<br/><br/><label>ISBN: </label>1292092629 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .K68 2016 c.1