00408nam a22001457a 4500008004100000020001500041050002500056100002100081245005000102250001200152260003100164300001500195650003200210700002000242220727b        |||||||| |||| 00| 0 eng d  a0071703128  aHF5826.5b.S57 2010   aSissors, Jack Z.  aAdvertising Media Planning/cJack Z. Sissors   a7th ed.  aNew YorkbMcGrawHillc2010  axiv, 480p.  aAdvertising media planning   aBaron, Roger B.