01926cam a22003857i 4500 18631160 OSt 20221003161912.0 150522t20172017maua b 001 0 eng d 2015942187 1305077563 9781305077560 (OCoLC)ocn914290536 YDXCP eng YDXCP rda BTCTA NDO OCLCQ OCLCO PMC DLC lccopycat P96.M34 A4 2015 Albarran, Alan B., Management of electronic and digital media / Alan B. Albarran 6th edition. Boston, MA : Cengage Learning, 2017 xxvi, 339 p: illustrations ; 23 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references and index. Managing electronic and digital media -- The media business environment: markets, business models, mergers, alliances, and partnerships -- Ethics of management -- Theories of management -- Financial management -- Managing personnel -- Audiences and audience research -- Content: strategy and distribution -- Marketing -- News and news management -- Regulatory influences on media management -- Technology influence on media management -- Media management: the manager/leader/entrepreneur. Mass media Management. Digital media Management. Contributor biographical information https://www.loc.gov/catdir/enhancements/fy1618/2015942187-b.html Publisher description https://www.loc.gov/catdir/enhancements/fy1618/2015942187-d.html Table of contents only https://www.loc.gov/catdir/enhancements/fy1618/2015942187-t.html 7 cbc copycat 2 ncip 20 y-gencatlg lcc BK 19626 19625 0 0 lcc 0 KABU KABU 2022-10-03 8796.00 2076/2022 0 P96.M34 A4 2015 c.1 032700 2022-10-03 00:00:00 c.1 2022-10-03 BK 0 0 lcc 0 KABU KABU 2022-10-03 8796.00 207652022 0 P96.M34 A4 2015 c.2 032701 2022-10-03 00:00:00 c.2 2022-10-03 BK 0 0 lcc 0 KABU KABU 2022-10-03 8796.00 2017/2022 0 P96.M34 A4 2015 c.3 032698 2022-10-03 00:00:00 c.3 2022-10-03 BK