Albarran, Alan B. creator text bibliography mau Boston, MA Cengage Learning 2017 2017 6th edition. monographic eng

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xxvi, 339 p: illustrations ; 23 cm Managing electronic and digital media -- The media business environment: markets, business models, mergers, alliances, and partnerships -- Ethics of management -- Theories of management -- Financial management -- Managing personnel -- Audiences and audience research -- Content: strategy and distribution -- Marketing -- News and news management -- Regulatory influences on media management -- Technology influence on media management -- Media management: the manager/leader/entrepreneur. Alan B. Albarran Includes bibliographical references and index. Mass media Management Digital media Management P96.M34 A4 2015 1305077563 9781305077560 2015942187 https://www.loc.gov/catdir/enhancements/fy1618/2015942187-b.html https://www.loc.gov/catdir/enhancements/fy1618/2015942187-d.html https://www.loc.gov/catdir/enhancements/fy1618/2015942187-t.html https://www.loc.gov/catdir/enhancements/fy1618/2015942187-b.html https://www.loc.gov/catdir/enhancements/fy1618/2015942187-d.html https://www.loc.gov/catdir/enhancements/fy1618/2015942187-t.html YDXCP 150522 20221003161912.0 18631160 eng