00770nam a22002172  4500001001100000005001700011008004100028020001700069040001500086050002200101100003200123245013100155250001200286260004900298300003300347440004600380650002700426650002900453700003500482700003500517000000216120151217145727.0070403s        xx            000 0 eng d  a0256122407 :  aKABUcKABU 0aHF5415b.E54 19911 aEngel, James F.@000015141810aPromotional strategy :bmanaging the marketing communications process /cJames F. Engel, Martin R. Warshaw, Thomas C. Kinnear.  a8th ed.  aBoston, massachusetts :bMcgraw-Hill,c1991.  axv, 624 p. :bill. ;c24 cm. 4aThe Irwin series in marketing@0000151419 0aMarketing.@0000151351 0aAdvertising.@00000710541 aWarshaw, Martin R.@00001514201 aKinnear, Thomas C.@0000151421