Blythe, Jim. <br/><br/>
Marketing communications / 
Jim Blythe. 
 - New York :  Prentice Hall,  1999. 
 - xi, 252 p. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0273639609 (alk. paper) :  KES 675 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.123  / .B59 1999