TY  - BOOK
AU  - Blythe,Jim
TI  - Marketing communications
SN  - 0273639609 (alk. paper) :
AV  - HF5415.123 .B59 1999
PY  - 1999///
CY  - New York
PB  - Prentice Hall
KW  - Communication in marketing
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -