00647cam a22001812  4500001001100000005001700011008004100028020002800069040001500097050002200112245008400134260007100218300003400289650003600323650003700359700003400396700003500430000000218020151217145727.0070404s        xx            000 0 eng d  a033394769X :cKES 3,740  aKABUcKABU 0aHF5415.1265b.B7310aBranding @ the digital age /cedited by Herbert M. Meyers and Richard Gerstman.  aHoundmills, Basingstoke, Hampshire ;aNew York :bPalgrave,c2001.  axii, 178 p. :bill. ;c24 cm. 0aInternet marketing.@0000151441 0aBrand name products.@00001514421 aMeyer, Herbert M.@00001514431 aGerstman, Richard.@0000151444