01517cam a2200337 i 4500 17459883 OSt 20221013145950.0 120911s2014 at a b 001 0 eng 2012949261 8131526283 DLC eng DLC rda pcc P91.3 .W47 2014 Wimmer, Roger D. Mass media research : an introduction / Roger D. Wimmer, Wimmer Research ; Joseph R. Dominick, University of Georgia. 10th ed. Australia : Cengage- Wadsworth, 2014 xiii, 481 pages : illustrations ; 24 cm. text rdacontent unmediated rdamedia volume rdacarrier Wadsworth series in mass communication and journalism Includes bibliographical references and index. Science and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations. Mass media Research. Dominick, Joseph R. 7 cbc origres 3 ncip 20 y-gencatlg lcc BK 19652 19651 0 0 lcc 0 KABU KABU 2022-10-13 7306.00 0 P91.3 .W47 2014 c.1 032611 2022-10-13 00:00:00 2022-10-13 BK 0 0 lcc 0 KABU KABU 2022-10-13 7306.00 0 P91.3 .W47 2014 c.2 032612 2022-10-13 00:00:00 2022-10-13 BK