an introduction Wimmer, Roger D. creator Dominick, Joseph R. text bibliography at 2014 10th ed. monographic eng

print

xiii, 481 pages : illustrations ; 24 cm. Science and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations. Roger D. Wimmer, Wimmer Research ; Joseph R. Dominick, University of Georgia. Includes bibliographical references and index. Mass media Research P91.3 .W47 2014 8131526283 2012949261 DLC 120911 20221013145950.0 17459883 eng