01869cam a22003614a 4500 14266624 OSt 20221019103305.0 060215s2007 enka b 001 0 eng 2006005358 0415328268 (OCoLC)ocm64084819 (OCoLC)64084819 DLC DLC BAKER BTCTA YDXCP C#P DLC pcc HD30.3 .R54 2007 658.4/5 22 Riel, C. B. M. van. Essentials of corporate communication : implementing practices for effective reputation management / Cees B.M. van Riel and Charles J. Fombrun. London ; New York : Routledge, 2007. xvi, 306 p. : ill. ; 24 cm. Includes bibliographical references (p. [284]-301) and index. Introduction : the communication system -- What is corporate communication? -- From communication to reputation -- Creating identity and identification -- Measuring corporate identity -- Communicating with the corporate brand -- Developing a reputation platform -- Expressing the company -- Communicating with key stakeholders -- Assessing the effectiveness of corporate communication -- Applied reputation research -- Organizing corporate communication. Communication in management. Corporate image. Corporations Public relations. Fombrun, Charles J. Table of contents only http://www.loc.gov/catdir/toc/ecip068/2006005358.html Publisher description http://www.loc.gov/catdir/enhancements/fy0651/2006005358-d.html 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 19664 19663 0 0 lcc 0 KABU KABU 2022-10-19 18635.00 0 HD30.3 .R54 2007 c.1 032466 2024-08-02 00:00:00 2022-10-19 BK 0 0 lcc 0 KABU KABU 2022-10-19 18635.00 0 HD30.3 .R54 2007 c.2 032324 2024-08-02 00:00:00 2022-10-19 BK 0 0 lcc 0 KABU KABU 2022-10-19 18635.00 0 HD30.3 .R54 2007 c.3 032465 2024-08-02 00:00:00 2022-10-19 BK