Kotler, Philip. <br/><br/>
Marketing management :  analysis, planning, implementation and control. 

 - 8th ed. 
 - Upper Saddle River, NJ :  Prentice Hall,  1994. 
 - xxvii, 801 p. 
<br/><br/><label>ISBN: </label>0130980055 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .K68 1994