00524cam a22001692  4500001001100000005001700011008004100028020001700069040001500086050002500101100003200126245007600158250001200234260005200246300001800298650003800316000000220020151217145727.0070404s        xx            000 0 eng d  a0130980055 :  aKABUcKABU 0aHF5415.13b.K68 19941 aKotler, Philip.@000009755910aMarketing management :banalysis, planning, implementation and control.  a8th ed.  aUpper Saddle River, NJ :bPrentice Hall,c1994.  axxvii, 801 p. 0aMarketing management.@0000151468