TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management: analysis, planning, implementation and control
SN  - 0130980055 :
AV  - HF5415.13 .K68 1994
PY  - 1994///
CY  - Upper Saddle River, NJ
PB  - Prentice Hall
KW  - Marketing management
ER  -