TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management: analysis, planning, implementation and control
SN  - 0132613638D :
AV  - HF5415.13 .K68 1997
PY  - 1997///
CY  - Upper Saddle River, NJ
PB  - Prentice Hall
KW  - Marketing
KW  - Management
ER  -