The Handbook of Strategic Public Relations and Integrated Marketing Communications/ 
edited by  Clarke L. Caywood. 
 - Second Edition. 
 - xviii, 904p. 
<br/><br/>Includes bibliographical references. 
<br/><br/> Bringing together 70 of the brightest; most influential figures in the fields of Public Relations and Marketing; this authoritative; comprehensive resource provides best practices for 28 key industries; and will help you position your company; your brand and yourself for success for many years to come. -- 
<br/><br/><label>ISBN: </label>
<br/><br/><label>LC Class. No.: </label>HM1221  / .C39 2012