01388nam a2200289 i 4500 NhNaSKC 20221108121914.0 m o d cr mn |||||||| 181126s2012 |||a ob 00| 0 eng d 9780071767460 NhNaSKC eng rda pn NhNaSKC HM1221 .C39 2012 EBOOK The Handbook of Strategic Public Relations and Integrated Marketing Communications/ edited by Clarke L. Caywood. Second Edition. [Place of publication not identified] : McGraw-Hill, 2012. xviii, 904p. text txt rdacontent. computer c rdamedia. online resource cr rdacarrier. Includes bibliographical references. Bringing together 70 of the brightest; most influential figures in the fields of Public Relations and Marketing; this authoritative; comprehensive resource provides best practices for 28 key industries; and will help you position your company; your brand and yourself for success for many years to come. -- Edited summary from book. Online resource; title from title screen (Skillsoft Books). https://0-library-books24x7-com.www.livermore.lib.ca.us/library.asp?^B&bookid=47667 Click here for the electronic version lcc BK 19786 19785 0 0 lcc 0 KABU KABU 2022-11-08 8200.00 0 HM1221 .C39 2012 c.1 032452 2022-11-08 00:00:00 2022-11-08 BK