01502cam a2200289 a 4500 16051633 OSt 20230111095652.0 100112s2010 maua b 001 0 eng 2009052491 9780240810201 (pbk. : alk. paper) 0240810201 (OCoLC)ocn498365237 DLC DLC YDX YDXCP BWX DLC P96 .M36 2010 Van Tassel, Joan M. Managing electronic media : making, marketing, and moving digital content / Joan Van Tassel, Lisa Poe-Howfield. Burlington, MA : Focal Press/Elsevier, 2010. xiv, 417 p. : Includes bibliographical references and index. The media industries : segments, structures, and similarities -- Media organizations -- Leadership and management -- Managing human resources -- Financial management -- Media consumers : measurement and metrics -- Managing the production process -- Strategies for marketing content -- Packaging, repackaging, and marketing content -- Managing sales : an insider's view -- Distributing content -- The changing media value chain -- Media industry business models -- Legal and regulatory issues -- Ethical issues. Mass media Management. Poe-Howfield, Lisa. 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 19821 19820 0 0 lcc 0 KABU KABU 2023-01-11 18636.00 0 P96.M36 2010 c.1 032776 2023-01-11 00:00:00 2023-01-11 BK 0 0 lcc 0 KABU KABU 2023-01-11 18636.00 0 P96.M36 2010 c.2 032777 2023-01-11 00:00:00 2023-01-11 BK 0 0 lcc 0 KABU KABU 2023-01-11 18636.00 0 P96.M36 2010 c.3 032779 2023-01-17 00:00:00 2023-01-11 BK