making, marketing, and moving digital content Van Tassel, Joan M. creator Poe-Howfield, Lisa. text bibliography mau Burlington, MA Focal Press/Elsevier 2010 monographic eng

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xiv, 417 p. : The media industries : segments, structures, and similarities -- Media organizations -- Leadership and management -- Managing human resources -- Financial management -- Media consumers : measurement and metrics -- Managing the production process -- Strategies for marketing content -- Packaging, repackaging, and marketing content -- Managing sales : an insider's view -- Distributing content -- The changing media value chain -- Media industry business models -- Legal and regulatory issues -- Ethical issues. Joan Van Tassel, Lisa Poe-Howfield. Includes bibliographical references and index. Mass media Management P96 .M36 2010 9780240810201 (pbk. : alk. paper) 0240810201 2009052491 DLC 100112 20230111095652.0 16051633