<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00807nam a22002652  4500</leader>
  <controlfield tag="001">0000023396</controlfield>
  <controlfield tag="003">OSt</controlfield>
  <controlfield tag="005">20231024123902.0</controlfield>
  <controlfield tag="008">121120s         xx           000 0 eng d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">152684723x</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="a">KABU</subfield>
    <subfield code="c">KABU</subfield>
  </datafield>
  <datafield tag="050" ind1=" " ind2=" ">
    <subfield code="a">HF5415</subfield>
    <subfield code="b">.J63 2020</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a">Jobber, David.</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">Principles and practice of marketing /</subfield>
    <subfield code="c">David Jobber.</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">9th  ed.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Maidenhead, England :</subfield>
    <subfield code="b">McGraw-Hill,</subfield>
    <subfield code="c">2020</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xxx, 831p.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Marketing.</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">Ellis-Chadwick, Fiona </subfield>
  </datafield>
  <datafield tag="908" ind1=" " ind2=" ">
    <subfield code="a">121120</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">lcc</subfield>
    <subfield code="c">BK</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">20351</subfield>
    <subfield code="d">20350</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">lcc</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">KABU</subfield>
    <subfield code="b">KABU</subfield>
    <subfield code="d">2023-10-24</subfield>
    <subfield code="g">11397.00</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">HF5415 .J63 2020 c.1</subfield>
    <subfield code="p">34342</subfield>
    <subfield code="r">2023-10-24 00:00:00</subfield>
    <subfield code="w">2023-10-24</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
</record>
