Mooij, Marieke de. <br/><br/>
Global marketing and advertising :  understanding cultural paradoxes / 
Marieke de Mooij. 
 - 2nd  ed. 
 - London :  Sage,  2005. 
 - xvi, 269  p. 
<br/><br/><label>ISBN: </label>1412914765 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Target marketing--Cross-cultural studies.<br/>Advertising--Cross-cultural studies.<br/>Consumer behavior.--Cross-cultural studies.