Keegan, Warren J. <br/><br/>
Global marketing management / 
Warren J. Keegan. 
 - 7th ed. 
 - New Delhi :  Prentice-Hall of India,  c2002. 
 - xxv, 617 p. :  ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>8120320662 :  KES 765 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management.<br/>Export marketing --Management--Case studies.
<br/><br/><label>LC Class. No.: </label>HF1416  / .K44 2002