Kotler, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong. 
 - 9th ed. 
 - Upper Saddle River, NJ :  Prentice Hall,  c2001. 
 - xxxi, 785 p. :  ill. ;  28 cm +  1 computer laser optical disc (4 3/4 in. ) 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0130283290 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K68 2001