00621nam a22001812  4500001001100000005001700011008004100028020002800069040001500097050002500112100003500137245009200172260005500264300001800319650003600337700003400373700003200407000000223820151021151056.0070405s         xx           000 0 eng d  a0256081123 :cKES 3,200  aKABUcKABU 0aHF5415.2b.D537 19931 aDillon, William R.@000015152210aEssential of marketing research /cWilliam R. Dillon, Thomas J. Madden, Neil H. Firtle.  aBoston, Massachusetts :bIrwin/McGraw-Hill,c1993.  axviii, 556 p. 0aMarketing research.@00001515181 aMadden, Thomas J.@00001515231 aFirtle, Neil H.@0000151524