<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <title>Essential of marketing research</title>
  </titleInfo>
  <name type="personal">
    <namePart>Dillon, William R.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Madden, Thomas J.</namePart>
  </name>
  <name type="personal">
    <namePart>Firtle, Neil H.</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">xx</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Boston, Massachusetts</placeTerm>
    </place>
    <publisher>Irwin/McGraw-Hill</publisher>
    <dateIssued>1993</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xviii, 556 p.</extent>
  </physicalDescription>
  <note type="statement of responsibility">William R. Dillon, Thomas J. Madden, Neil H. Firtle.</note>
  <subject authority="lcsh">
    <topic>Marketing research</topic>
  </subject>
  <classification authority="lcc">HF5415.2 .D537 1993</classification>
  <identifier type="isbn">0256081123 :</identifier>
  <recordInfo>
    <recordContentSource authority="marcorg">KABU</recordContentSource>
    <recordCreationDate encoding="marc">070405</recordCreationDate>
    <recordChangeDate encoding="iso8601">20151021151056.0</recordChangeDate>
    <recordIdentifier>0000002238</recordIdentifier>
  </recordInfo>
</mods>
