00927cam a22002652 4500 0000002360 20151021151057.0 070410s xx 000 0 eng d 0256136963 : KABU KABU HF5823 .B387 1995 Belch, George Eugene. 0000159835 Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. 3rd ed. Boston, Mass. : Irwin/McGraw-Hill, 1995. 762 p. The Irwin/McGraw-Hill series in marketing 0000151576 Advertising. 0000071054 Sales promotion. 0000151717 Communication in marketing. 0000151439 Belch, Michael A. 0000159836 070410 1 416 416 0 0 lcc 0 KNTC KNTC 2015-10-21 0 HF5823 .B387 1995 c. 1 003084 2015-10-21 00:00:00 2015-10-21 BK 0 0 lcc 0 KABU KABU 2015-12-17 0 HF5823 .B387 1995 005242 2015-12-17 00:00:00 2015-12-17 BK 0 0 lcc 0 KABU KABU 2015-12-17 1 HF5823 .B387 1995 005243 2025-07-17 17:06:32 2025-07-01 2015-12-17 BK 0 0 lcc 0 KABU KABU 2015-12-17 0 HF5823 .B387 1995 011914 2015-12-17 00:00:00 2015-12-17 BK 0 0 lcc 0 KABU KABU 2015-12-17 0 HF5823 .B387 1995 005244 2015-12-17 00:00:00 2015-12-17 BK