TY  - BOOK
AU  - Gupta,Vipin
AU  - Gollakota,Kamala
AU  - Srinivasan,R.
TI  - Business policy and strategic management: concepts and applications. 
SN  - 8120332447 :
PY  - 2009///
CY  - New Delhi
PB  - PHI
KW  - Strategic planning
KW  - Case studies
ER  -