Sarin, Sharad. <br/><br/>
Strategic brand management for B2B markets :  a road map for organizational transformation / 
Sharad Sarin. 
 - 1st ed. 
 - Los Angeles :  Response,  2010. 
 - xix, 262 p. 
<br/><br/><label>ISBN: </label>8132105220 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Brand name products--Management.