TY  - BOOK
AU  - Sarin,Sharad
TI  - Strategic brand management for B2B markets: a road map for organizational transformation 
SN  - 8132105220 :
PY  - 2010///
CY  - Los Angeles
PB  - Response
KW  - Branding (Marketing)
KW  - Brand name products
KW  - Management
ER  -