TY  - BOOK
AU  - Alon,Ilan
AU  - Jaffe,Eugene
AU  - Vianelli,Donata
TI  - Global marketing: contemporary theory, practice, and cases 
SN  - 0071318204 :
PY  - 2013///
CY  - New York
PB  - McGraw-Hill
KW  - Export marketing
KW  - Management
KW  - Case studies
ER  -