00583cam a22001932  4500001001100000005001700011008004100028020002800069040001500097050002400112100003200136245006700168250001200235260003300247300001600280650003600296700002600332700003100358000000438120151021151103.0070522s         xx           000 0 eng d  a9971513897 :cKES 1,150  aKABUcKABU 0aHF5415.2b.A25 20051 aAaker, David A.@000015171310aMarketing research /cDavid A. Aaker, V. Kumar, George S. Day.  a7th ed.  aNew York :bJ. Wiley,c2005.  axvi, 751 p. 0aMarketing research.@00001515181 aKumar, V.@00001609281 aDay, George S.@0000160929