Keller, Kevin Lane. <br/><br/>
Strategic brand management :  building, measuring and managing brand equity. 

 - 2nd ed. 
 - Upper Saddle River, NJ. :  Pearson Educ.,  2003. 
 - xxvii, 788 p. 
<br/><br/><label>ISBN: </label>0131105833D : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name product--Management.
<br/><br/><label>LC Class. No.: </label>HD69  / .B7K45 2003