00542cam a22001692  4500001001100000005001700011008004100028020001800069040001500087050002200102100003600124245008100160250001200241260005300253300001800306650004800324000000190520151217151832.0070329s         xx           000 0 eng d  a0131105833D :  aKABUcKABU 0aHD69b.B7K45 20031 aKeller, Kevin Lane.@000015099710aStrategic brand management :bbuilding, measuring and managing brand equity.  a2nd ed.  aUpper Saddle River, NJ. :bPearson Educ.,c2003.  axxvii, 788 p. 0aBrand name productxManagement.@0000150998