TY  - BOOK
AU  - Keller,Kevin Lane
TI  - Strategic brand management: building, measuring and managing brand equity
SN  - 0131105833D :
AV  - HD69 .B7K45 2003
PY  - 2003///
CY  - Upper Saddle River, NJ.
PB  - Pearson Educ.
KW  - Brand name product
KW  - Management
ER  -