Payne, Adrian. <br/><br/>
The Essence of services marketing / 
Adrian Payne. 
 - Harlow, England :  Prentice Hall,  c1993. 
 - x, 253 p. :  ill. ;  23 cm. 
 - The Essence of management series .
<br/><br/><label>ISBN: </label>013284852X :  GBP 29.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.
<br/><br/><label>LC Class. No.: </label>HD9980.5  / .P39