Applications in basic marketing :  clippings from the popular business press / 
[compiled by] William D. Perreault and E. Jerome McCarthy. 
 - 2001-2002 ed. 
 - Boston :  McGraw-Hill,  2002. 
 - ix, 246 p. 
<br/><br/><label>ISBN: </label>0075610337 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Periodicals.
<br/><br/><label>LC Class. No.: </label>HF5410  / .A67 2002