TY  - BOOK
AU  - Perreault,W.D.
TI  - Applications in basic marketing: clippings from the popular business press 
SN  - 0075610337 :
AV  - HF5410 .A67 2002
PY  - 2002///
CY  - Boston
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
KW  - Periodicals
ER  -