Pires, Guilherme D. <br/><br/>
Ethnic marketing :  accepting the challenge of cultural diversity / 
Guilherme D. Pires and P. John Stanton. 
 - London :  Thomson,  2005. 
 - xiv, 274 p. 
<br/><br/><label>ISBN: </label>1861529961 :  KES 4,499 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social marketing.
<br/><br/><label>LC Class. No.: </label>HF5414  / .P57