TY  - BOOK
AU  - Pires,Guilherme D.
AU  - Stanton,P.John
TI  - Ethnic marketing: accepting the challenge of cultural diversity 
SN  - 1861529961 :
AV  - HF5414 .P57
PY  - 2005///
CY  - London
PB  - Thomson
KW  - Social marketing
ER  -