Andreasen, Alan R. <br/><br/>
Strategic marketing for non-profit organizations / 
Alan R. Andreasen, Philip Koder. 
 - 6th ed. 
 - Upper Saddle River, NJ :  Pearson Educ.,  2003. 
 - vii, 536 p. 
<br/><br/><label>ISBN: </label>0131227920 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .A53 2003