Baker, Michael J. <br/><br/>
Marketing :  an introductory text / 
Michael J. Baker. 
 - 6th ed. 
 - Houndmills :  Macmillan,  1996. 
 - xvii, 577 p. ;  26 cm. 
<br/><br/><label>ISBN: </label>0333663225 :  KES 2,808 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .B35 1996