Marketing / 
Eric N. Berkowitz ... [et al.] 
 - 5th ed. 
 - Boston :  Irwin/McGraw-Hill,  1997. 
 - xxxii, 736 p. 
<br/><br/><label>ISBN: </label> KES 3,132 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .M37 1997