Guiltinan, Joseph P. <br/><br/>
Cases in marketing management / 
Joseph P. Guiltinan and Gordon W. Paul. 
 - New York :  McGraw-Hill,  1991. 
 - 435 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .G85 1991