Kotler, Philip. <br/><br/>
Marketing management / 
Philip Kolter. 
 - 11th ed. 
 - Patparganj, Delhi :  Pearson Education (Singapore),  c2003. 
 - 1 v. (various pagings) :  col. ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>8178086549 :  KES 1,150 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .K68 2003