00525cam a22001572  4500001001100000005001700011008004100028020001400069040001500083050002500098100004600123245009200169260003600261300002000297650005000317000000220920151217151844.0070404s        xx            000 0 eng d  cKES 3,920  aKABUcKABU 0aHF5415.13b.L36 20001 aLambin, Jean-Jacques,d1933-.@000015147810aMarket-driven management :bstrategic and operational marketing /cJean-Jacques Lambin.  aHoundsmills :bPalgrave,c2000.  axxxviii, 737 p. 0aMarketingzEuropean xManagement.@0000151479